What are Objectives and Key Results (OKRs)?

Studies reveal that employees are more engaged and productive when they possess a clear understanding of their organization’s goals, as well as the meaningful impact of their day-to-day tasks. However, current management processes often struggle to achieve alignment, accountability, and prioritize critical things that matter the most. This is where Objectives and Key Results (OKRs) come into play — a simple but powerful goal-setting method that fosters clarity, aligns everyone with shared organizational goals, and ultimately drives improved performance and results.

Reinventing Performance Management with Purpose at its Core

In today’s ever-changing business landscape, traditional performance management practices are no longer delivering the expected results. In spite of significant investments of thousands of hours and millions of dollars, traditional approaches not only fail to improve performance but also lead to the departure of top performers. The staggering cost of wasteful time spent on traditional performance evaluations ranges from $2 million to $35 million per year, making it imperative for organizations to seek a more effective and purpose-driven approach.