The Difference Between Purpose, Mission, and Vision

In our professional lives, we often encounter the vision and mission statements of the organizations we belong to. These concepts are frequently discussed during onboarding, all-hands meetings, off-sites, or strategy sessions. However, it’s less common to hear about the organization’s purpose — its core reason for existence, its raison d’etre. Some organizations mistakenly interchange their mission and vision with their purpose. If you want your employees and customers to truly connect with your mission, it’s essential to effectively communicate why your organization exists, what it does, and how it creates value and makes a difference.